GEO & AI Search
The GEO Service Package: What to Include
Quick Answer
A complete GEO service package includes four core deliverables: visibility tracking dashboards, entity management and schema optimization, content refresh cycles for freshness signals, and sentiment monitoring for brand protection. Package these as one-time audits ($1,500-$5,000), monthly retainers ($3,000-$10,000+), or as a 20-30% uplift on existing SEO services.
You've decided to offer GEO services. But when the client asks "what exactly do I get?"—what's your answer?
Unlike SEO, where deliverables are well-established (rankings reports, keyword tracking, backlink analysis), GEO services are still being defined. Agencies that package their GEO offerings clearly win more business than those who vaguely promise "AI search optimization."
Here's exactly what to include in your GEO service packages—from one-time audits to comprehensive retainers.
The Four Core GEO Deliverables
According to Superlines' agency research, every GEO retainer should include four essential components:
1. Visibility Tracking
Automated dashboards showing citation rates across all major AI engines. This answers the fundamental question: "Is my brand appearing in AI-generated answers?"
- Citation tracking across ChatGPT, Perplexity, Claude, and Google AI Overviews
- Share of Voice metrics comparing client visibility to competitors
- Query coverage analysis showing which prompts trigger brand mentions
- Trend monitoring tracking visibility changes over time
2. Entity Management
Updating Knowledge Graphs and schema markup so AI models correctly understand the brand. If AI engines don't know who your client is, they can't recommend them.
- Organization and Person schema implementation
- Entity consistency audits across all brand mentions
- Knowledge Panel optimization (for eligible brands)
- sameAs property linking connecting digital presence
3. Content Refresh
Updating outdated statistics and articles to trigger freshness signals—which are heavily weighted by AI algorithms. Stale content gets ignored.
- Content audit identifying pages with outdated information
- Statistics update schedule for key content pieces
- Answer capsule optimization for AI extraction
- Structured data enhancements for AI readability
4. Sentiment Monitoring
Alerting clients immediately if an AI model starts generating negative or inaccurate answers about their brand. Reputation management for the AI era.
- Brand mention monitoring in AI responses
- Accuracy verification of AI-generated claims
- Alert system for negative sentiment detection
- Response strategy for correcting misinformation
GEO Package Tiers
Structure your GEO offerings into clear tiers based on proven agency pricing models:
| Package | Price Range | Best For | Primary Deliverable |
|---|---|---|---|
| Tripwire Audit | $1,500-$5,000 | New clients | "State of AI Search" report |
| Monthly Retainer | $3,000-$10,000+ | Core revenue clients | Continuous optimization & reporting |
| SEO Add-on | +20-30% uplift | Current SEO clients | AI-ready work bundled into SEO |
The Tripwire Audit Package
A one-time assessment that serves as both a valuable standalone product and a gateway to ongoing services.
Audit Deliverables
- AI Visibility Baseline: Current brand mentions across ChatGPT, Perplexity, Claude, Gemini
- Competitor Analysis: How competitors perform in AI recommendations
- Technical Assessment: Schema markup, entity clarity, content structure review
- Priority Fixes: Top 10 actions ranked by impact
- Opportunity Map: Queries where the client should appear but doesn't
Monthly Retainer Deliverables
Ongoing GEO management requires continuous monitoring and optimization:
Weekly Tasks
- Monitor AI citation mentions
- Check for negative AI content
- Track competitor changes
- Identify new opportunities
Monthly Tasks
- Content refresh cycle
- Schema validation
- New content recommendations
- Performance reporting
Quarterly Tasks
- Comprehensive visibility audit
- Competitive reassessment
- Strategy review
- ROI analysis presentation
Key GEO Metrics to Report
According to Writesonic's agency playbook, these metrics matter most for GEO:
| Metric | What It Measures | Target |
|---|---|---|
| Inclusion Rate | How often brand appears in AI answers for target queries | 40%+ for priority topics |
| Citation Frequency | How often AI cites client content specifically | Month-over-month growth |
| Prompt Coverage | % of relevant prompts where brand appears | Expand 10% monthly |
| AI-Assisted Conversions | Leads/sales influenced by AI visibility | Attribution tracking active |
The SEO Add-on Approach
For agencies with existing SEO clients, the fastest path to GEO revenue is bundling AI-ready work into current services.
What the 20-30% Uplift Covers
- Enhanced schema markup: Organization, Person, FAQ, HowTo schemas
- Entity optimization: Brand consistency audits, sameAs linking
- Answer capsule formatting: Restructuring existing content for AI extraction
- AI visibility reporting: Basic citation tracking across platforms
How to Position the Upgrade
"Your current SEO package optimizes for Google rankings. With AI search now handling 47% of searches through AI Overviews, we're adding AI-ready optimization to ensure you're visible in both traditional and AI-powered results."
Frequently Asked Questions
What are the four core deliverables for a GEO retainer?
The four core GEO deliverables are: visibility tracking (automated dashboards showing citation rates across AI engines), entity management (updating Knowledge Graphs and schema), content refresh (updating statistics for freshness signals), and sentiment monitoring (alerting clients to negative AI-generated answers).
How does a GEO audit differ from a monthly retainer?
A GEO audit is a one-time assessment ($1,500-$5,000) delivering a 'State of AI Search' report with priority fixes. A monthly retainer ($3,000-$10,000+) provides continuous monitoring, content optimization, and ongoing visibility improvements.
What metrics should GEO reports include?
GEO reports should track Inclusion Rate (brand mentions in AI answers), Citation Frequency (how often AI cites your content), Prompt Coverage (percentage of relevant queries where you appear), and AI-Assisted Conversions (leads influenced by AI visibility).
Can I add GEO to existing SEO packages?
Yes, adding GEO to existing SEO packages is one of the most effective approaches. Apply a 20-30% uplift to existing retainers to cover AI-ready technical work, schema optimization, and citation tracking bundled into current services.
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