Know Your Audience & Competitors: AI Research Prompts

Prompt from SEO Accelerator Kit: Market Research Report Generation Prompt

I am creating a buyer persona for my business.

My target audience is [Individuals, new to owning indoor plants, specifically - those, living in small apartments].

Please act as a market research analyst and conduct a deep research study on this audience.

Provide me with a detailed market research report that covers the following sections:
1.  Demographics (Age, Location, Income, Job Title)
2.  Needs & Goals (What are they trying to achieve?)
3.  Pain Points & Challenges (What frustrates them?)
4.  Online Behavior (Which platforms do they use? What blogs do they read?)
5.  Motivations (What drives their purchasing decisions? Price, convenience, quality?)

Purpose: To generate a comprehensive market research report using an AI's deep research capabilities, which helps in building a detailed buyer persona without manual research.

Prerequisites: Replace the example target audience with your own. The lecture mentions using the "Deep research" feature in tools like Gemini.

Prompt Name: Persona Insights from a Document

Based on this attached market research report, what are the primary motivations, and pain points, mentioned for [your target audience type]?

Purpose: To analyze an existing document (like a PDF report) and extract specific information about a target audience to build a buyer persona.

Prerequisites: You must attach the document (e.g., market research report) to the prompt.

Prompt Name: Competitor Audience Analysis

Analyze these competitor websites: [provide the links one by one] and summarize, the likely demographics, and, needs of the customers, they seem to be targeting.

Purpose: To have the AI analyze competitor websites and infer the characteristics of their target audience, providing insights for your own strategy.

Prerequisites: You need to provide the URLs of the competitor websites.

Prompt Name: Forum & Q&A Research

Research online forums and Q&A sites, (like Reddit, Quora) related to [your niche]. Find direct quotes, or common phrases - people use, when discussing [a specific pain point, or need].

Purpose: To find the authentic language and specific phrasing your target audience uses when discussing their problems online, which is valuable for creating resonant content.

Prerequisites: Replace [your niche] and [a specific pain point, or need] with your specific details.

Tool/Website: Ubersuggest

Purpose: A free-tier SEO tool used to get initial insights into a competitor's website, including their top SEO keywords, estimated organic traffic, and top-performing pages.