AI GEO Course · Resources

30-Day GEO Action Plan

Arun Nagarathanam · 10 Jul 2026 Checklist · 2 of 16 in this course

An exclusive resource for students of Arun's AI GEO Course.

Your Day-by-Day Guide to Maintaining Momentum After the Course

GEO resources

Week 1: Lock In Your Foundation (Days 1-7)

Day 1: Entity Page Finalization

Complete your Entity Home page if not finished
Verify all facts are clearly stated (founding date, founder, location, mission)
Check that Schema markup is in the page header
Test page in Google Rich Results Test

Day 2: Wikidata Verification

Check if your Wikidata entry is live and approved
If pending, monitor for editor feedback
If rejected, review feedback and identify what sources you need
Add any missing third-party source references

Day 3: Schema Validation

Run your most important pages through Google Rich Results Test
Confirm Organization Schema on Entity Home
Add BlogPosting Schema to top 3 blog posts
Document any errors and fix them

Day 4: Baseline Testing

Run your industry query in ChatGPT and save screenshot
Run the same query in Perplexity and save screenshot
Check Google AI Overviews for your target queries
Create a folder to store all baseline screenshots

Day 5: Content Audit

List your top 10 existing content pieces
Identify which ones have Answer-First structure
Mark 3 pieces for restructuring using Answer Blocks
Note any content gaps in your topic area

Day 6: Quick Wins Check

Run the brand mention search: "Your Brand" -site:yourdomain.com
Document what external mentions exist
Identify 3 opportunities for new external mentions
List directories or publications to target

Day 7: Week 1 Review

Review all completed items
Note any blockers or questions for Q&A
Update your progress tracker
Plan Week 2 focus area

GEO resources

Week 2: Platform Focus & Content Clusters (Days 8-14)

Day 8: Choose Your Primary Platform

Review where your audience asks questions (ChatGPT, Perplexity, or Google)
Select ONE platform as your primary focus
Study that platform's preferences from Section 4
Write down your platform-specific strategy

Day 9: Pillar Content Identification

Identify or create your pillar content topic
Ensure it covers the topic comprehensively (2000+ words)
Verify Answer-First structure is in place
Check that key facts appear in first paragraphs

Day 10: Cluster Brainstorming

Use Gemini/ChatGPT to identify 8-12 supporting subtopics
Prioritize 3-5 subtopics for immediate creation
Check competitor content on these subtopics
Note gaps you can fill with unique perspective

Day 11: Answer Block Creation #1

Create first supporting article with Answer Block structure
Ensure each H2 section is self-contained
Link back to pillar content
Add internal link from pillar to new article

Day 12: Answer Block Creation #2

Create second supporting article with Answer Block structure
Apply semantic specificity (avoid vague terms)
Link to pillar and first supporting article
Update pillar page with new link

Day 13: Answer Block Creation #3

Create third supporting article with Answer Block structure
Focus on a specific question your audience asks
Complete internal linking structure
Add BlogPosting Schema to all new articles

Day 14: Week 2 Review

Verify all cluster articles link properly
Run Rich Results Test on new content
Check that content is indexed (site:yourdomain.com in Google)
Plan authority building for Weeks 3-4

GEO resources

Week 3: Authority Signals - Part 1 (Days 15-21)

Day 15: HARO Setup

Sign up for HARO (helpareporter.com)
Select 2 categories matching your expertise
Review first batch of journalist queries
Identify 1-2 queries you can authentically answer

Day 16: HARO Response Practice

Draft a HARO response using the course guidelines
Include specific numbers and benchmarks
Add the "why" insight, not just the "what"
Run through the Coffee Shop Test before sending

Day 17: Freshness Audit

Review your top 5 content pieces for outdated information
Add new data, examples, or perspectives where relevant
Update "last modified" dates in Schema markup
Note any content that needs major refreshes

Day 18: Content Refresh #1

Update your most important article with fresh information
Add new sections if the topic has evolved
Include recent examples or case studies
Republish and submit to Google for reindexing

Day 19: Cross-Platform Distribution

Take one Answer Block and adapt for LinkedIn
Use the Social Content Factory prompts from Section 3
Publish and engage with comments
Link back to original article

Day 20: Content Atomization

Run your pillar content through the Content Atomizer prompt
Select 2-3 platform ideas to execute
Create Instagram carousel or TikTok script
Publish and track engagement

Day 21: Week 3 Review

Count new authority signals created this week
Check for any HARO responses that were used
Review engagement on cross-platform content
Plan final week priorities

GEO resources

Week 4: Authority Signals - Part 2 (Days 22-30)

Day 22: Podcast Outreach

List 5 podcasts in your niche
Research recent episodes and topics covered
Draft brief pitch emails (not generic)
Send 2-3 pitches

Day 23: Guest Post Opportunities

Identify 3 blogs that accept guest contributions
Check their submission guidelines
Brainstorm unique angles not already covered
Draft pitch emails

Day 24: HARO Follow-Up

Check HARO emails daily this week
Respond to 2-3 relevant queries
Track which queries you responded to
Follow up on any journalist interest

Day 25: Quora/Reddit Engagement

Find 3 questions in your niche on Quora or Reddit
Write detailed, helpful answers (not promotional)
Link to your content only where genuinely relevant
Engage with follow-up comments

Day 26: Content Refresh #2

Update another key article with fresh information
Add recent developments in your industry
Include new statistics or research if available
Ensure Schema dates reflect updates

Day 27: Content Atomization Round 2

Select a different piece of content to atomize
Create Pinterest pin or infographic
Distribute to relevant platforms
Track traffic from each platform

Day 28: Mid-Point Measurement

Run your industry queries in ChatGPT again
Run the same in Perplexity
Compare to baseline screenshots from Day 4
Document any changes in citation or language

Day 29: Month-End Audit

Review all content created this month
Check indexing status of new pages
Verify Schema implementation on all new content
Note what worked and what needs adjustment

Day 30: Month-End Measurement

Run full visibility test across all three platforms
Compare to all baseline screenshots
Document any citations or mentions gained
Create a simple spreadsheet tracking: Which queries now cite you
Position in responses (top recommendation vs. listed among many)
Language accuracy (how well AI describes you)

GEO resources

Beyond Day 30: Your Ongoing Protocol

Weekly Tasks (30 minutes)

Check HARO for relevant queries (5 min/day)
Publish or update one piece of content
Engage on one platform (LinkedIn, Quora, Reddit)

Monthly Tasks (2 hours)

Run visibility test across all platforms
Update 2-3 existing articles with fresh information
Create one new cluster article
Track results in your measurement spreadsheet

Quarterly Tasks (4 hours)

Full content audit and refresh
Review and update Wikidata entry if needed
Assess platform strategy - any new AI engines to target?
Plan next quarter's content themes

GEO resources

Your Measurement Protocol

What to Track

Citation presence: Do you appear in AI responses?
Citation position: Are you listed first, among top recommendations, or buried in footnotes?
Description accuracy: How well does the AI describe what you do?
Query coverage: How many different queries cite you?