30-Day GEO Action Plan
Arun Nagarathanam · 10 Jul 2026 · Checklist · 2 of 15 in this course
An exclusive resource for students of Arun's AI GEO Course.
Your Day-by-Day Guide to Maintaining Momentum After the Course
Week 1: Lock In Your Foundation (Days 1-7)
Day 1: Entity Page Finalization
- Complete your Entity Home page if not finished
- Verify all facts are clearly stated (founding date, founder, location, mission)
- Check that Schema markup is in the page header
- Test page in Google Rich Results Test
Day 2: Wikidata Verification
- Check if your Wikidata entry is live and approved
- If pending, monitor for editor feedback
- If rejected, review feedback and identify what sources you need
- Add any missing third-party source references
Day 3: Schema Validation
- Run your most important pages through Google Rich Results Test
- Confirm Organization Schema on Entity Home
- Add BlogPosting Schema to top 3 blog posts
- Document any errors and fix them
Day 4: Baseline Testing
- Run your industry query in ChatGPT and save screenshot
- Run the same query in Perplexity and save screenshot
- Check Google AI Overviews for your target queries
- Create a folder to store all baseline screenshots
Day 5: Content Audit
- List your top 10 existing content pieces
- Identify which ones have Answer-First structure
- Mark 3 pieces for restructuring using Answer Blocks
- Note any content gaps in your topic area
Day 6: Quick Wins Check
- Run the brand mention search: "Your Brand" -site:yourdomain.com
- Document what external mentions exist
- Identify 3 opportunities for new external mentions
- List directories or publications to target
Day 7: Week 1 Review
- Review all completed items
- Note any blockers or questions for Q&A
- Update your progress tracker
- Plan Week 2 focus area
Week 2: Platform Focus & Content Clusters (Days 8-14)
Day 8: Choose Your Primary Platform
- Review where your audience asks questions (ChatGPT, Perplexity, or Google)
- Select ONE platform as your primary focus
- Study that platform's preferences from Section 4
- Write down your platform-specific strategy
Day 9: Pillar Content Identification
- Identify or create your pillar content topic
- Ensure it covers the topic comprehensively (2000+ words)
- Verify Answer-First structure is in place
- Check that key facts appear in first paragraphs
Day 10: Cluster Brainstorming
- Use Gemini/ChatGPT to identify 8-12 supporting subtopics
- Prioritize 3-5 subtopics for immediate creation
- Check competitor content on these subtopics
- Note gaps you can fill with unique perspective
Day 11: Answer Block Creation #1
- Create first supporting article with Answer Block structure
- Ensure each H2 section is self-contained
- Link back to pillar content
- Add internal link from pillar to new article
Day 12: Answer Block Creation #2
- Create second supporting article with Answer Block structure
- Apply semantic specificity (avoid vague terms)
- Link to pillar and first supporting article
- Update pillar page with new link
Day 13: Answer Block Creation #3
- Create third supporting article with Answer Block structure
- Focus on a specific question your audience asks
- Complete internal linking structure
- Add BlogPosting Schema to all new articles
Day 14: Week 2 Review
- Verify all cluster articles link properly
- Run Rich Results Test on new content
- Check that content is indexed (site:yourdomain.com in Google)
- Plan authority building for Weeks 3-4
Week 3: Authority Signals - Part 1 (Days 15-21)
Day 15: HARO Setup
- Sign up for HARO (helpareporter.com)
- Select 2 categories matching your expertise
- Review first batch of journalist queries
- Identify 1-2 queries you can authentically answer
Day 16: HARO Response Practice
- Draft a HARO response using the course guidelines
- Include specific numbers and benchmarks
- Add the "why" insight, not just the "what"
- Run through the Coffee Shop Test before sending
Day 17: Freshness Audit
- Review your top 5 content pieces for outdated information
- Add new data, examples, or perspectives where relevant
- Update "last modified" dates in Schema markup
- Note any content that needs major refreshes
Day 18: Content Refresh #1
- Update your most important article with fresh information
- Add new sections if the topic has evolved
- Include recent examples or case studies
- Republish and submit to Google for reindexing
Day 19: Cross-Platform Distribution
- Take one Answer Block and adapt for LinkedIn
- Use the Social Content Factory prompts from Section 3
- Publish and engage with comments
- Link back to original article
Day 20: Content Atomization
- Run your pillar content through the Content Atomizer prompt
- Select 2-3 platform ideas to execute
- Create Instagram carousel or TikTok script
- Publish and track engagement
Day 21: Week 3 Review
- Count new authority signals created this week
- Check for any HARO responses that were used
- Review engagement on cross-platform content
- Plan final week priorities
Week 4: Authority Signals - Part 2 (Days 22-30)
Day 22: Podcast Outreach
- List 5 podcasts in your niche
- Research recent episodes and topics covered
- Draft brief pitch emails (not generic)
- Send 2-3 pitches
Day 23: Guest Post Opportunities
- Identify 3 blogs that accept guest contributions
- Check their submission guidelines
- Brainstorm unique angles not already covered
- Draft pitch emails
Day 24: HARO Follow-Up
- Check HARO emails daily this week
- Respond to 2-3 relevant queries
- Track which queries you responded to
- Follow up on any journalist interest
Day 25: Quora/Reddit Engagement
- Find 3 questions in your niche on Quora or Reddit
- Write detailed, helpful answers (not promotional)
- Link to your content only where genuinely relevant
- Engage with follow-up comments
Day 26: Content Refresh #2
- Update another key article with fresh information
- Add recent developments in your industry
- Include new statistics or research if available
- Ensure Schema dates reflect updates
Day 27: Content Atomization Round 2
- Select a different piece of content to atomize
- Create Pinterest pin or infographic
- Distribute to relevant platforms
- Track traffic from each platform
Day 28: Mid-Point Measurement
- Run your industry queries in ChatGPT again
- Run the same in Perplexity
- Compare to baseline screenshots from Day 4
- Document any changes in citation or language
Day 29: Month-End Audit
- Review all content created this month
- Check indexing status of new pages
- Verify Schema implementation on all new content
- Note what worked and what needs adjustment
Day 30: Month-End Measurement
- Run full visibility test across all three platforms
- Compare to all baseline screenshots
- Document any citations or mentions gained
- Create a simple spreadsheet tracking: Which queries now cite you
- Position in responses (top recommendation vs. listed among many)
- Language accuracy (how well AI describes you)
Beyond Day 30: Your Ongoing Protocol
Weekly Tasks (30 minutes)
- Check HARO for relevant queries (5 min/day)
- Publish or update one piece of content
- Engage on one platform (LinkedIn, Quora, Reddit)
Monthly Tasks (2 hours)
- Run visibility test across all platforms
- Update 2-3 existing articles with fresh information
- Create one new cluster article
- Track results in your measurement spreadsheet
Quarterly Tasks (4 hours)
- Full content audit and refresh
- Review and update Wikidata entry if needed
- Assess platform strategy - any new AI engines to target?
- Plan next quarter's content themes
Your Measurement Protocol
What to Track
- Citation presence: Do you appear in AI responses?
- Citation position: Are you listed first, among top recommendations, or buried in footnotes?
- Description accuracy: How well does the AI describe what you do?
- Query coverage: How many different queries cite you?
How to Measure
- Same queries each month
- Same platforms each month
- Same time of month (e.g., first Monday)
- Screenshot all results
- Note changes in a simple spreadsheet
If You Hit a Wall
Check Your Implementation (Week 6+)
- Run Rich Results Test on all Schema
- Verify internal linking is complete
- Confirm content follows Answer Block structure
Check Your Authority (Week 8+)
- How many external mentions do you have?
- Are you responding to HARO consistently?
- Is your content getting shared or cited?
Check Your Competition (Week 10+)
- Who IS showing up for your queries?
- What do they have that you don't?
- Can you identify the gap to close?
Ask for Help
- Post specific questions in the course Q&A
- Include screenshots of your implementation
- Share what you've already tried
See Where You Stand
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