Modern Link Building Strategies (Earning Quality Links) - Detailed Resources
An exclusive resource for students of Arun's AI SEO Course.
Total Resources: 18
Linkable Assets & Digital PR
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Hunter.io - Find Anyone's Email Address for Outreach
Hunter.io is a free email-finding tool. When you're reaching out to journalists or bloggers for Digital PR and can't find their contact info on their website, paste the domain into Hunter and it will surface any known email addresses associated with that site. Free plan gives you 25 searches/month - enough to get started.
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Google AI Tools (Gemini) - Brainstorm Outreach Targets in Your Niche
Use Gemini (or ChatGPT) to quickly brainstorm journalists, bloggers, and publications in your niche before building your Digital PR outreach list. Ask something like: "List 10 reputable blogs in the [your niche] space that publish expert content." Saves hours of manual searching.
Guest Posting
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MozBar - Free Chrome Extension to Check Domain Authority
MozBar is a free Chrome extension from Moz. Install it, then visit any website - it shows the Domain Authority (DA) score directly in your browser bar. Use it to quickly vet guest posting targets. A DA of 30+ is a reasonable threshold for sites worth pursuing. No account required for basic use.
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Ubersuggest - Check Traffic Estimates for Guest Post Targets
Ubersuggest is a freemium SEO tool that shows estimated monthly traffic for any website. Before investing time in a guest post pitch, paste the target site's domain into Ubersuggest to confirm they have a real, active audience. Free plan allows several searches per day.
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Semrush - Analyze Guest Post Site Quality and Traffic
Semrush gives more detailed traffic and authority data than Ubersuggest. Use it to verify guest post targets have genuine traffic and are not abandoned sites. Free account gives limited daily lookups. Particularly useful when Ubersuggest doesn't have data for a site.
Broken Link Building
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Check My Links - Free Chrome Extension to Find Broken Links Instantly
Check My Links is a free Chrome extension. Visit any page - a resource page, long-form guide, or industry roundup - click the extension icon, and it scans every link on the page, highlighting broken ones in red. Turns a 30-minute manual check into a 10-second scan. Install this before starting broken link building.
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Wayback Machine - See What a Broken Link Used to Show
The Wayback Machine archives snapshots of websites over time. When you find a broken link and aren't sure what the original content covered, paste the dead URL into web.archive.org. It shows you what the page looked like before it went offline - so you can confirm whether your content is a genuine replacement. Completely free.
Using AI for Outreach
Master Prompt
AI-Drafted Broken Link Outreach Email
Use this prompt in any AI tool (ChatGPT, Gemini, Claude) to draft a polite broken link outreach email in seconds. Replace the bracketed placeholders with your actual URLs before sending. Always personalize the opening line to reference something specific from their site.
Master Prompt:
Act as a helpful SEO outreach specialist. I found a broken link on a website and want to suggest my content as a replacement. The page with the broken link: [URL OF PAGE WITH BROKEN LINK] The dead URL: [THE BROKEN LINK URL] My replacement article: [YOUR CONTENT URL] Write a short, helpful email that: 1. Politely points out the broken link 2. Mentions the specific dead URL 3. Suggests my article as a replacement 4. Keeps a friendly, non-demanding tone
HARO for Source Links
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HARO (Help A Reporter Out) - Get Backlinks by Sharing Your Expertise
HARO is a free email service that connects journalists with expert sources. Sign up, select your relevant categories, and you'll receive daily emails listing journalist queries. When you see a query that matches your expertise, respond quickly with a concise, insightful answer. If the journalist uses your quote, you typically earn a backlink from a respected publication. Free to join as a source.
Competitor Backlink Analysis
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Ahrefs - Deep Competitor Backlink Analysis
Ahrefs is one of the most comprehensive backlink analysis tools available. Enter any competitor domain to see who links to them, with full details on anchor text, Domain Rating, and link types. Paid tool, but widely considered the most accurate for backlink data. Free Ahrefs Webmaster Tools account lets you analyze your own site for free.
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SE Ranking - Affordable Competitor Backlink Research Tool
SE Ranking is a more affordable alternative to Ahrefs and Semrush for backlink analysis. Enter a competitor domain to see their full backlink profile, filter by quality, and identify outreach targets. Good option if you want backlink data without the higher price tag of Ahrefs or Semrush.
Master Prompt
AI Analysis of Competitor Backlink Export Data
Export your competitor's backlink data from Ubersuggest (or any SEO tool), then paste it into this prompt. The AI will identify patterns, opportunities, and specific outreach angles so you can prioritize your efforts instead of manually sorting through hundreds of rows.
Master Prompt:
I just exported a list of backlinks pointing to my competitor's website from Ubersuggest. I've pasted the data below. Analyze this backlink data and help me identify: 1. Patterns - What types of sites are linking to them most? (blogs, directories, news sites, forums, resource pages, etc.) 2. Recurring anchor text themes - What topics or keywords are other sites associating with my competitor? 3. Top opportunities - Which of these linking sites look like realistic outreach targets for MY site? Focus on ones that seem editable (guest posts, resource pages, directories) rather than organic editorial mentions I can't replicate. 4. Outreach angles - For each top opportunity, suggest a specific approach I could use (guest post pitch, resource page suggestion, broken link offer, testimonial, etc.) Prioritize quality over quantity. I'd rather pursue 5 strong opportunities than 20 weak ones. Here is the exported data: [PASTE UBERSUGGEST EXPORT DATA HERE]
Image Link Reclamation
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Google Reverse Image Search - Find Sites Using Your Images Without Credit
Google Reverse Image Search finds every website using a specific image. Go to images.google.com, click the camera icon, and upload your original image or paste its URL. Google shows you all sites displaying that image. Visit each result to check if they've credited you with a link - if not, that's your outreach opportunity.
Master Prompt
AI-Drafted Image Attribution Request Email
Use this prompt after finding a site using your image without credit. Fill in the four bracketed fields with your actual URLs, then let the AI draft a warm, non-accusatory email that assumes good intent and simply asks for proper attribution.
Master Prompt:
Act as a polite, professional outreach specialist. I found a website using my original image without crediting me, and I want to ask for proper attribution with a link back. Here are the details: - My original image URL: [IMAGE URL] - My original blog post where it appears: [BLOG POST URL] - The site using my image without credit: [SITE URL WHERE IMAGE WAS FOUND] - The specific page where they used it: [PAGE URL] Write a short, friendly email that: 1. Compliments their content genuinely - mention something specific about their article 2. Mentions that I noticed they're using my original image 3. Provides the direct URL of my original image and the blog post it comes from 4. Politely asks if they could add a credit link back to my original post as the source 5. Keeps the tone warm and non-accusatory - assume they meant no harm
Local Citations & Directories
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Moz Local - Scan Your Existing Citations and Find Inconsistencies
Moz Local scans the web for existing mentions of your business name, address, and phone number (NAP) across directories and listing sites. It shows you where you're already listed, flags inconsistencies in your NAP data, and identifies directories where you're missing. Start here before building new citations so you know your baseline.
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Google Business Profile - Your Most Important Local Citation
Google Business Profile is the single most important citation for any local business. It controls how your business appears in Google Search and Google Maps, including the Map Pack results. If you haven't claimed and completed your profile, do this first - before any other directory. Completely free.
Guide
Essential Business Directories for Local SEO - Quick-Start Guide
This comprehensive guide lists the most valuable business directories for building local citations. Organized by priority (Tier 1 must-haves like Google Business Profile, Bing Places, Yelp, and Apple Maps, through industry-specific and local directories), it includes direct links, setup instructions, and an outreach email template. Use this as your action checklist for building a complete citation profile that strengthens your local SEO. Removes outdated directories and focuses only on high-value platforms that actually move rankings.
Guide
Complete Google Business Profile Optimization Guide
Your complete A-to-Z blueprint for mastering Google Business Profile. This 200+ line guide covers everything from initial setup and verification to advanced optimization strategies. Includes ranking factors (E-E-A-T signals, AI Overviews visibility), step-by-step photo and video strategies, Google Posts best practices, review generation tactics, Q&A management, and a 30-day implementation plan. Updated with the latest GBP features including messaging, booking integrations, and video verification. This is the definitive resource for turning your GBP into a customer magnet.
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